IG DESIGN is an independent consultancy established in 1983.
Partenered with Global Design Source®, our international network of Branding, Packaging and Product Design Consultancies.
Founding Member of the PDA (Pan-European Brand Design Association).
IG DESIGN is managed by Jean-Michel Farce, Founder. |
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Specialized in Graphic and Structural Design, IG Design core businesses are Consumer Branding (e.g. Brand Identity, Brand Language, Packaging, Structural Design) and New Product Development (e.g. Structural and Product Design, creating new packaging concepts, Innovation).
Through all strategic, creative and technical steps of each project, our IG Consultants, Designers, 3D Designers and Engineers develop pragmatic and compelling Design Solutions that re–envision Brands. |
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Our approach is to build Objective Brand Superiority in developing both Image and Usage Values that have to be legitimate, ownable and value for money driven, through:
• Both Graphic and Structural know–how,
• Specific Strategic tools,
• Consumer–driven creativity,
• Market transversality,
• Technical Expertise.
We adapt our methodology focusing on what really needs to be addressed in partnership with companies such as 3M, BASF, Colgate, Danone, Glaxosmithkline, Henkel, Reckitt Benckiser, San Pellegrino-Nestlé, Sara Lee, Unilever…
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